Funnels
Choose the right comparison question
A comparison is most useful when it answers one specific question instead of comparing everything at once.
Step by step
- Compare two landing page journeys to see which converts better.
- Compare a WhatsApp contact funnel against a lead generation funnel if your business offers more than one contact path.
- Compare mobile vs. desktop paths if you suspect one performs worse.
- Compare before and after a product or website change.
Funnels
Keep the comparison fair
Bad comparisons create misleading conclusions, even when the chart looks clean.
Funnel comparison chart placeholder
Step by step
- Use the same funnel structure when comparing periods.
- Avoid comparing a short traffic spike against a long normal period.
- If you filter one funnel by audience or source, keep the other filter aligned.
- Make sure the compared funnels have similar intent. For example, compare two signup flows or two contact flows, not unrelated journeys.
Funnels
Use the result to prioritize action
Comparison is useful when it helps the team decide what to improve next.
Step by step
- If one path performs much better, inspect what is different about the page or audience experience.
- Share the result with the team using plain language, not only percentages.
- Turn the comparison into a concrete change or test plan.