Funnels
Find the exact step where users stop progressing
In ClickSight, each saved funnel shows how many users reached each step. The most useful place to start is the largest drop between two steps.
Funnel drop-off report placeholder
Step by step
- Open the funnel and compare completion rates between each step.
- Identify the step with the most meaningful abandonment, not just the step with the smallest raw count.
- Write down the page or event tied to that step before investigating further.
- Use the step labels you created, such as `Landing page visit`, `Form submit`, or `WhatsApp button click`, to keep the analysis easy to follow.
Funnels
Use supporting tools to investigate why it is happening
Funnels tell you where the problem is. Other ClickSight tools help explain why it is happening.
Drop-off investigation workflow placeholder
Step by step
- Watch session replays from users who dropped at that step.
- Check related event counts and click behavior.
- Use heatmaps to see whether attention is going to the wrong parts of the page.
- If the weak step is an event-based step, confirm the event itself is firing correctly before drawing conclusions.
Funnels
Turn the finding into a practical fix
Good drop-off analysis should lead to a practical next step rather than just a report.
Step by step
- Simplify the page, clarify copy, improve CTA placement, or reduce friction in the form.
- Document the change date so you can compare before and after.
- Review the funnel again after enough traffic has passed through.