Session Replay
Know what question you are trying to answer
Replay becomes much more useful when you start with a clear question.
Step by step
- Define one problem such as low CTA clicks, form abandonment, or unexpected drop-off on a pricing page.
- Pick the page, segment, or funnel step connected to that problem.
- Use that question to decide which sessions are worth watching.
Examples
- Why do visitors leave the contact page without submitting the form?
- Why do mobile users hesitate before clicking the primary CTA?
Session Replay
Filter the right sessions first
Beginners often waste time watching sessions that are not connected to the issue they care about.
Replay filters example placeholder
Step by step
- Filter by page path, device type, campaign, or event when those filters are available.
- Prioritize sessions from users who dropped, rage clicked, or triggered a key event.
- Watch a small set of relevant sessions before expanding the sample.
Examples
- Filter to `/pricing` sessions on mobile only.
- Filter to sessions that reached the contact page but did not submit the form.
Session Replay
Spot patterns that repeat
The goal is not to memorize one replay. The goal is to notice repeated friction signals.
Step by step
- Watch for hesitation, backtracking, dead clicks, repeated taps, sudden exits, or confusion around form fields.
- Write down patterns that appear in multiple sessions, not just one unusual recording.
- Group those patterns into themes such as unclear layout, weak CTA, slow loading, or confusing form design.
Examples
- Three users clicked a product image expecting it to open more details.
- Several users scrolled up and down the same pricing section before leaving.
Session Replay
Share findings so the team can act
Replay is most valuable when findings are easy for other teams to understand.
Step by step
- Summarize the issue in one sentence before showing the replay clips.
- Share the page, visitor behavior, and likely friction point together.
- Pair the replay finding with a recommended next action or test.
Examples
- Users do not see the CTA because the hero section is too tall on mobile.
- Visitors expect the service cards to be clickable, but nothing happens when they tap them.