Product Analytics
Start with one product question
A useful analytics review begins with one question your team actually cares about.
Step by step
- Choose a question such as why users do not finish signup or why a feature is rarely adopted.
- Define which user action would count as success.
- List the steps a user is expected to take before reaching that outcome.
Examples
- Why do users leave before creating an account?
- Where do users stop before clicking the main activation action?
Product Analytics
Pick the right ClickSight signals
Different tools answer different parts of the question.
Product analytics workflow placeholder
Step by step
- Use events when you need to track one specific action such as signup click or form submit.
- Use funnels when you need to measure progression across steps.
- Use behavior flows when you want to see how users branch between pages or screens.
Examples
- Event: `signup_click`
- Funnel: landing page -> signup click -> signup success page
- Behavior flow: home -> pricing -> signup -> exit
Product Analytics
Read the story across tools
Beginners often stop at one chart. Better analysis connects multiple views together.
Step by step
- Use the funnel to find where users stop progressing.
- Use session replay to understand what happened at that point.
- Use heatmaps or event trends to check whether the same problem appears at scale.
Examples
- A weak signup step in the funnel plus repeated hesitation in replay suggests a usability issue.
- Low feature adoption plus almost no interaction on the relevant UI suggests discoverability is poor.
Product Analytics
Turn analysis into a product decision
Analytics only matters if the team can act on what it learned.
Step by step
- Summarize the problem in simple language for product, design, or engineering teammates.
- Recommend one next action such as simplifying a screen, improving copy, or adding guidance.
- Review the same question again after the change goes live.
Examples
- Move onboarding guidance to the first screen instead of hiding it behind a tooltip.
- Reduce the number of required fields in the signup path.