Heatmap Analysis
Choose the right page to analyze
Heatmaps are most useful on pages where layout decisions affect conversions.
Step by step
- Pick pages such as home, pricing, service details, lead capture, or checkout pages.
- Avoid starting with low-traffic pages because the pattern may be too thin to interpret well.
- Use one page at a time so your analysis stays clear.
Examples
- A pricing page is good for CTA and plan comparison analysis.
- A landing page is good for headline, scroll depth, and section engagement analysis.
Heatmap Analysis
Read click and scroll patterns carefully
A heatmap becomes useful when you connect the color intensity to a real page question.
Heatmap reading example placeholder
Step by step
- Check whether the main CTA receives strong engagement.
- Look for important sections that are barely seen because users do not scroll far enough.
- Notice whether users click non-clickable text, images, or decorative elements.
Examples
- If a FAQ section gets almost no attention, it may be too low on the page.
- If many users click a testimonial image, they may expect more detail or proof there.
Heatmap Analysis
Combine heatmaps with replay and events
Heatmaps show aggregate behavior. Replay shows the journey behind it.
Step by step
- Open session replays for the same page to see how people moved through it.
- Check related event counts such as CTA clicks or form starts.
- Use both views together before deciding that a section should be moved or removed.
Examples
- Low CTA clicks plus weak heatmap attention suggests the CTA is not prominent enough.
- Strong heatmap attention but low conversion may suggest the copy is interesting but not convincing.
Heatmap Analysis
Turn observations into layout decisions
The best heatmap review ends with a specific page change you can test.
Step by step
- Move important content higher if users are not reaching it.
- Strengthen CTA hierarchy with better placement, contrast, or surrounding copy.
- Remove or redesign distracting elements that attract clicks away from the main action.
Examples
- Shorten the hero section so the CTA appears earlier.
- Bring pricing details closer to the CTA button.